Thursday, April 10, 2008

DiamondStore Launches Engagement Ring Collection

The Diamond Store is delighted to announce the launch of the stunning Star Buy diamond engagement ring collection, offering customers the opportunity to save even more money on that all important engagement ring purchase, without compromising on quality.

All diamond solitaire rings currently on sale at The Diamond Store are accompanied by an official AnchorCert certificate. This certificate is an independent assessment of the quality of the diamond in question, and gives confidence and peace of mind to the purchaser regarding the integrity of the jewellery purchased. However, there is always a cost involved in obtaining expert advice and certification, and this is included within the price of the ring.

The Diamond Store is always looking for new ways to offer exceptional value to its customers, and the new Star Buy collection does just that. By replacing the AnchorCert certificate with a Diamond Store Certificate of Authenticity, validated by Diamond Store expert jewellers, savings of approximately 20% are passed on to the consumer. The personalised Certificates of Authenticity provide a full description of the jewellery piece including diamond and metal characteristics, and can be regarded with the same confidence as any other certification. The Diamond Store is a proud member of the British Jewellers Association, the BJA.

Each of the round diamond engagement rings and square diamond engagement ring found within the Star Buy collection can also be found within the standard Diamond Store diamond engagement ring collection, where they have a higher price tag and AnchorCert certificate. They are exactly the same rings - the only difference between them is the accompanying certificate and price difference! An illustration of this can be seen in the following example: the H/Si 0.33CT Diamond 18K White Gold Solitaire Ring is priced at £609.00GBP (RRP: £1,145.00GBP) and is AnchorCert certified. The exact same ring, manufactured by the same team of people (Star Buy H/Si 0.33CT Diamond 18K White Gold Solitaire Ring), can be found within the Star Buy collection priced at £479.00GBP. This offers a significant saving, and gives somebody the opportunity to either pocket the saving or upgrade to a higher quality ring without breaking their budget.

The Diamond Store also provides free insurance valuations on all items of jewellery sold. Each valuation is for the recommended retail price rather than the price paid and is fully personalised to include the customer's name and address as well as a full product description. Valuations are sent out with each order and can also be downloaded directly from the customer login area within the site at a later date.

With free insured delivery, a 30 day money back guarantee and expert advice, The Diamond Store offers a great service as well as fantastic prices. There is also an enormous choice of jewellery, from diamond rings to earrings, pendants, bracelets, necklaces and cufflinks.

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